Based on the Paper from group 2, on Chile’s Public Diplomacy approaches I have learned that Chile has a relatively stable public diplomacy strategy, on which it is continuously building upon.
The ProChile program seems to be a valuable initiative to attract FDI and improve Chile’s international economic image. It has received criticism from other Latin American countries, for not addressing inter-Latin-American relations, however, my question would be, is it intended for Latin American audiences, or does it have a wider scope? I can imagine that ProChile targets international investors from the most developed countries, and serves on a wide unspecialized manner.
FICH on the other hand offers a wider range of diplomacy approaches. While ProChile is based on economic diplomacy, FICH tackles commercial, cultural and political exchange. FICH as well seems to have a stable foundation, based on the four pillars of Chile’s nation brand. “Chile hace bien”, which means both “Chile is good for you” and “Chile does things well” is a very good slogan, especially for the Spanish speaking audiences.
I also agree with the recommendations of Group 2. I was particularly fond of the education exchange programs recommendation and the gastrodiplomacy initiative, as I believe both of those approaches to be very effective, and as Group 2 has laid out in their paper, have proven success for countries that have applied them.
Good job Group 2!